![]() More exactly, you need to be capable of transforming your thoughts into pictures. Needless to say, writing for visual media is different than writing for print media. Once you put it on paper, you can start writing your to-do list. It doesn’t matter if it’s an original one or an adaptation of the literary source. As well as competing for space in front of the more distracting image, the title is arguably the most crucial element so must gain attention too.Films are witty, funny, or moving because the script has an idea that’s elegantly expressed. One final element, for the majority of movie posters, across every genre and typeface, all the letters are capitalised. Shadows are additionally added to create forbidding tones. To add another element of fear, the typography is usually in dark colours such as black and red which are subconciously linked with darkness and blood. Serifs within horror movie posters are extremely powerful, commonly in the typeface Trajan, with the thin edges helping create an eerie feeling. Superhero films are also prime examples of this. The capitalisation and large amount of space being used encompasses the action theme and masculinity of the (most likely) male hero. Eurostile and Bank Gothic are popular fonts as well as using textures such as shining metals or stone. Similarly to sci-fi, sans-serif and squared typefaces are common. 3D elements are also common to highlight the technological aspect of the films. Serifs would suggest a typewriter or handwritten effect, which are often more associated with romantic films. There is often a fluorescent glowing effect around sans-serif font resembling lettering that a futuristic computer may produce. Sci-Fi films could be considered the most easily recognisable typeface on posters. Posters for American Pie and Ace Ventura are prime examples of this. It is typically red against a white background making it contrasting yet simplistic, subconsciously recognisable to audiences that it is a comedy. Two of the most famous examples of this is Harry Potter and Star Wars.Ĭommonly within comedy films the titles are displayed in Arial, Helvetica, Gotham and Futura typefaces. Patents are often added to these fonts too so the franchise can own the typeface for any future media which can be instantly associated with a certain film. Often typefaces are made specifically for movies such as the ‘Planet of the Apes’ typeface being used for the War for the Planet of the Apes franchise. Similarly to script typefaces, although they belong in the same typeface group, many decorative typefaces are completely parallel from one another. However, both films follow the lives of their titled characters showing how these typefaces offers more personalisation, helping the audience to understand the biopic genre.īecause of their unique styles they are rememberable to audiences. The Amador font used for LadyBird is similar to a printed newspaper title, whilst Loving Vincent is a much more handwritten style. Possible genres: romance, biography, fantasyĪlthough they have similar characteristics, the typography for LadyBird and Loving Vincent are very different.‘The Greatest’ font was designed specially for The Greatest Showman film. Easier to distinguish genre: classic/documentary/drama/history?īoth of the posters for The Greatest Showman and Titanic have serif fonts which helps to communicate their setting in the past, magnificence and romantic elements as serif fonts are more traditional.For Taxi Driver, the bold font connotes a more serious tone, possibly danger and action, compared to Jane Eyre which is thin and delicate, matching the femininity theme within the movie. Its impact changes greatly when comparing its bold and thin versions. Certain words in bold are also seen as more important as more attention is brought towards them compared to the thinner text.īecause of sans serif’s simplicity it can be interrupted in different ways, therefore it can be used across multiple genres of movies. Bold fonts can make the letter appear larger but be the same size as another letter next to it with a thinner weight. The line weight can also alter the appearance of the typeface. Proper nouns such as character names or locations are often displayed like this. ![]() Usually a larger space between the letters equals a more dramatic effect as each letter is emphasised as they have more room on the poster. Technical Typefaces Kerning and Line Weightįirstly, the kerning, which is the adjustment between the letters. This article will cover some of these popular choices and typographic styles and how they alter depending on the movie themes. Depending on the theme of the movie, the typeface, font and colours will have been altered to match. In the movie industry, the advertisements seen on posters or the sides of buses all have strategic typography which subconsciously coaxes you to watch the movie, or at least understand its genre.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |